i've marked my calendar once again for the spring launch of h&m's latest "green" collection coming to a store near you on April 14th.... unlike recent collaborations with brands like lanvin, matthew williamson and jimmy choo, the conscience collection is AFFORDABLE and in touch with what's happening in current fashion...
this trend of ecologically-friendly clothing is nothing new to the fashion world, but has become increasingly present in affordable brands such as h&m, zara and the gap... last year, h&m launched the hugely successful "garden collection" which featured vibrant florals and watercolours which screamed of spring and made you want lie in the grass of a lavender field, staring into each others eyes.. [twi reference, sorry!]
the conscience collection gives a similar vibe, however, without the elaborate palette... this collection features exclusively white and nude tones which may not agree with all...
natalie portman was the first to debut this collection during oscar week... i will definatly be following her lead..
photos by H&M
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